What about this game keeps you logging in even if you're not totally happy with it?

[Kio]

I love games where you can slowly tick off a list of goals. So I usually wake up in the morning and feel energized to accomplish something. I'll get that achievement I'm close to. I'll level this job to 60. I'll get that item I might need. I'll max out these tokens in case I need them for the future. And so forth. I'll log on then instantly remember what a pain it is to do most of these things. Immediately I'll become bored or distracted and end up logged in but not actually at the pc the rest of the day. I log on every day but my total daily playtime is probably 15 minutes at max, maybe 20 if I bothered to do expert roulette with my friends.

I don't think it's the game design completely to blame, I think it has a lot of really respectable work has gone into it. But I'm the type of person whom doesn't like the be challenged, and rather just get something for the time I put into it without it being overly redundant. For instance, I used to like gathering because I could walk up to the node which is always there and get the thing which it always dispenses. I don't gather anymore because the red script system is complicated and time and risk based. So I don't really play anymore since the gameplay shifted into something not appealing to me personally.

What keeps me subscribed then? Mostly because my husband and friends "play" although they mostly just do the same thing I do. Log on hoping to accomplish something but don't feel motivated to do anything more than stand around while they're really browsing Reddit or playing another game. The story telling has immensely improved in 3.0 over the previous iterations so I played quite heavily to experience the expansion story while it lasted and I guess the rest of it is FF nostalgia. It's exciting and fun to see things like a Gilgamesh battle thrown in with the original theme song. I was really disappointed when they created Ravana because it means they missed an opportunity to interject more classic things like The Magus Sisters.

I think I would be more interested and invested in the game if they brought back the player surveys. I don't feel like they are listening to or consider the interests of other markets outside of Japan again. It gives me bad flashbacks to how customers were treated back in FF11 days and is another thing on my pile of reasons why I could easily unsubscribe.