I didn't get the Final Fantasy feel until Heavensward, which is also when I found a few characters I liked plus a more concise style of storytelling. I don't know how long that's going to tide me over, though, because there are only a few things I really like and there's only so much of it. The atmosphere and music was always great, though.

The biggest reasons I keep coming back are because MMORPGs are still relatively new to me and I like the people I play with, even if they destroy everything I love and make me name my race chocobos things like "Speed Leg".