Ferox's post is best one I've seen on the subject. Pretty much sums up how the dev team actually work really hard and produce more content than the rest of the industry in general, despite some people thinking it's not real content if it's not endgame battle stuff. But yes it would be nice to be able to repeat story content such as main scenario battles and job/class quests on a higher difficulty with rewards attached since the story is one of the best things about the game and at the moment it's just once and done.