Physical Heavensward OST instead of itunes?

[Laraul]

It's proprietary in the sense that A) you can't even purchase music without first downloading iTunes, and B) you have to re-encode it to put it onto a non-Apple MP3 player, neither of which are things I wish to do. With Amazon and Google, you click a button, and boom, you've got an MP3. No program download or re-encoding needed.

If you purchases games thru Stream you have to download and install that too.. Would that make Steam proprietary?

iTunes distributes music encoded using the Advanced Audio Coding (AAC) encoding standard. It's widely supported across a wide range a portable players and devices. Android and Windows Phones both support AAC. As the PS3, PSP, PSVita, Nintendo 3DS, Microsoft's Zune. Blackberry does too. It's a widely supported standard.

Seriously pull your head out from under the ground once in a while...