Which I have explained is not my position. I rather SE do something new with the lightning theme items than rehashing the same old stuff. How about new lightning themed gear that builds off of the old sets? I much rather SE spend time and effort on implementing stuff all players, new and old, can enjoy.
Just rehashing the event every year is boring. Also, there is no reason to promote ff13 anymore. Putting the items in the cash shop undermines the grinding people did for the items, it's essentially pay to win. It sucked waiting around for fates to pop, and there were more than your average holiday event grind. It's not like there is an "on/off" switch at someone's desk to put these events back in the game.
It's better to have the dev team put effort into new events and new rewards than having to pander to every new player that missed out on a promo that has served it's purpose. Sheesh, the entitlement with people on these forums.