Can someone tell me why it costs $10.00 to do something as simple as changing your name? I'm no expert when it comes to how changing something may affect the code, but I would think changing your name wouldn't affect much at all since the only purpose it serves is as an identifier. So, say a rock hits you on the head and you decide to pay the money; you go to change your name only to have the name you want taken. It's like an expensive slot machine! Don't get me wrong, I think there should be a fee, but maybe a one-time free name change for each person and a discount for people who have a recurring subscription like $2 or $3. $10 just seems like a lot of money for a name that isn't even guaranteed.