Not wanting to lose my spot in raid is what keeps me SUBBED to 14, but most of what I do if I'm not raiding is PVP. It's not even that this game's PVP is particularly spectacular or balanced, it's just that it's loads more interesting than the PVE content ATM (what content, lol?).

I enjoy PVP in other MMOs, but this is the only one where I know people who actually play, so that's what keeps me coming back. Chatting and raging and laughing with everyone on VOIP while we wreck or get rekt is always a riot.