Yeah, he's got quite the "gonk" face. I think it's a shame that his face looks closer to Midgardsormr's than an actual wolf.
Then again, the wolf mobs in this game are reskinned "hound" mobs from XI, which look nothing like your typical wolf. Quite frankly, the new Tiger mob from 3.0 is the only thing without a beak/ is a monster I'd consider to be a mount looking forward to.