In many of the biggest areas, you have my assent. I should clarify that what I'm referring to are the little things - the handling of the mechanics that are required of an online game to be social-multiplayer experience.
Check out the questions asked in the current hot topics:
- Why can't I solo anything?
- Why so much downtime?
- How are new players going to function?
- How can the non-rich get by anymore?
- Why can people power-level other so fast?
- Why am I not having fun?
These are all things related to how to function through the phase of the game that opens the gateway to actual content, like that to which you refer.
It's not the the grind is the focus, it's that the mechanics used to do it now are balanced in respect to the wrong perceptions and thus incredibly difficult to achieve and maintain without a specific set of resources that not everyone wants to put in / has time it put in the effort to monotonously grind out - all to balance Hardcore v. Casual instead of what parts of the game people find fun, meaningful, and integral to the MMO experience.