Power-leveling is absolutely BROKEN

[Majidah]

I understand what you are saying about risk/reward. But what's the risk? There is no death penalty in FFXIV. Do you mean the equipment durability penalty? Do you think that is enough to be considered a true risk on the player's part? No sarcasm. I'm just asking an honest question.

When a player dies he should lose all his souls, he'll then have to run back to get them in order to retrieve them. If he dies in the way they'll be lost forever.
His HP should be reduced and the enemies should become stronger too.

Also, if he was alive when this happened the world should turn further into a dark tendency which raises the quantity and power of monsters.

Oh wait. That's Demon's Souls. But here we whine losing exp is too harsh.