despite what people are saying, flames generally do fine in pvp. my 1st place win rates are usually 30-50% every week with a minimum of 30 matches per week. It really comes down to good leadership; people can argue that spamming macros with sounds in chat won't work in directing people. However the data speaks for itself; People who are more map aware spamming macros to the alliance have a higher win ratio then those who just do their own thing.