Grind doesn't have to feel like a grind. If combat or crafting or whatever you happen to be grinding is engaging and rewarding enough then it can actually become fun!

I know this will come to a shock to some community members, but not all criticism is horrible. If it hadn't been for very vocal criticism when this game launched we'd all be paying for it now, and who knows how that would have ended up. I like this game quite a bit, but that doesn't mean I'm going to ignore things that I don't enjoy. Forums are a place to discuss good and bad. It can't always be sunshine and rainbows.
They are not discussing the bad stuff, its more like making the good stuff sound like bad stuff