I think it means what we have already been seeing. Stories played out by roleplaying staff members. If they scale this up it would mean what we are encountering in the world today may mean we miss it tomorrow. So the world is alive. For people who will buy the game a year from now, they wont know of the false prophet as much, they wont hear alfgars cries for help. A new story will be happening, and this is what makes me want to log on every day currently. If a staff member logs on saying hes from the newspaper(recent example) I want to encounter it, or hear stories of those that did!