SE rise in subscription numbers since a whole shot in the foot Blizzard did with WoW over the course of the last few months.

WoW down to 5.4M subscribers. Loss of 4.4M since their last expansion Warlords of Draenor released.

Blizzard to announce new expansion at Gamescom
Blizzard forum posters pretty much up in arms at how blizzard is handling the situation.

SE Going to gamescom...i see someone at SE was paying close attention to the subscription levels at Blizzard.

This is your chance SE, you welcomed with open arms multitudes of players from WoW, here is your chance to claim even more! MAKE IT COUNT!