What Squeenix is Doing Right with PvP

[Turin]

Give more people incentive, then more people will play, and que times will better.

No amount of incentive will overcome the queue issues. There are core, fundamental issues with the queuing system.

#1) Having factional based PVP, the factions are always at the mercy of the least queuing faction.
#2) All objective-based PVP modes are large scale requiring 24 on each side. In order to downgrade to a 8 person per side match, certain criteria must be met over time. This means that in order for smaller matches to pop, queues must be long to begin with.
#3) Even if smaller matches pop, it does nothing to alleviate #1.
#4) There is a possibility that rank matching occurs for Frontlines which inflates the queue. There's been several reports of two people queuing at the same time with the same criteria (except a 20 rank difference) and having very different queue experiences.