2.0 did many things well (some wrong too, but lets be honest, the good really outweighed the bad) that made the game enjoyable, and a good game to play and support. It was fair for players/consumers, with fun being put as the first priority, and that's one reason as of why it was a success. Now... well... I don't agree with the direction that many things have been going, and what some people think about them. To each his own, I guess.