So this is a general idea for a new pvp mode. I call it excursion. It's a free company versus free company raid that can be tiered to 8-16-24 man. The idea is we buy a plot of land (I know, SE is having enough issues as it is with land but whatever) and we BUILD a dungeon type place. Now this can take place through an instance type event, timed for a specific amount of time, or for a specific goal.

Now, being able to build your dungeon on your plot of land would both give people a reason to earn gil, put gil into the economy, build up a craft, and maintain said craft. You could get drops for monster to create monsters (alchemy), but traps, put mechanics into fights, and the grand finale would be a FC vs FC battle royale.

What reason would there be for such a raid? Bragging rights, access to FC coffers (for a certain amount), SE can put w/e else incentives they want such as tomes, items, w/e. Mainly though, how awesome would that be to go in with your FC and simply see who's better?!