Cosmetics are what F2P and B2P games need to keep generating revenue to stay alive. If you hadn't noticed thats ALL GW2 does. They ignore core gamers and PvP players because those do not generate any money for them. WvW gets ZERO attention and after the new expansion is will get its update and be 100% ignored AGAIN for 2 years.

To try and pass GW2 off as a means for FFXIV to make more money is a joke. No one I know that played GW2 at release played it for more than 2-3 months because everyone who is serious about playing an MMO quickly realized that GW2 still to this day has absolutly no reliable End Game or progression.

Getting your Orange Set took a few days and spending the extra time after that was cosmetic. The Orange set you could craft had the same stats as the dungeon sets and grinding dungeons in GW2 was AWFUL because their idea of fun was making everyone a DPS and zerging a room again and again until you cleared it because the game had no mechanics at all so people exploited them.

FFXIV is making a lot of money and it keeps growing at a fast pace. Isn't it funny that every other new sub based MMO has failed and gone F2P while FFXIV continues to grow and succeed? SE is doing something right and its the content and gear progression updates they have dished out every 3-4 Months for 2 years as part of your sub.

Other Devs want you to run and gear up alts instead which most people have no interest in. SE's method is keep people playing their mains if thats all they want to do. Here I am 2 years later and still playing and I have only ever really played White Mage and now I have changed to Dark Knight.