I actually unsubbed a few months before 3.0 because I was bored and the game just felt like a dead end to me. I came back for 3.0 hoping for something exciting and nothing. Don't get me wrong I loved the story and questing and leveling the two jobs and gathering classes I played but after its all said and done I'm back at that dead end. I'm guessing MMO's are no longer my thing, this is the same thing that happened to me with FFXI. They need much more variety and less lock outs or they will not survive.