Forcing players through MSQ content makes it un fun.

[Mholito]

Every time a patch came out it was like "We have new content for you. Though you are already lvl50 you have to do MSQ to unlock all of it, giving you no rewards at all for the Quests except some gil."

It might help to think of the fights as a reward from the quests then, since that seems to be the carrot that makes you do the story quests.