Well, i'm not interested in raiding and all extreme and all the hardcore stuff, but I do want to level my combat classes. Currently, levelling PLD to 60 and AST to 50.

Having said that, endgame is more of collecting tomes and getting gears. That's why I find grinding stuff like the Zodiac quest line an attraction for me to log in and do something in the game. While this doesn't sound like fun to a lot of people, it's what gets me inside the game.

Regarding to OP's comment about endgame being boring, almost exactly like to ARR, I think that's another perspective of the endgame. Some people love challenges and do something hard to achieve a sense of accomplishment. For that, I suggest SE should make a weekly event, some sort of weekly raid if you would have it, each week (or month, can be discussed) to attract OP's kind of people into the game with a fresh challenge. As it stands, the game gives a lot to the casual and mid-casual scene but not much to the hardcore people like OP.

The issue this thread raises, is the amount of "one-time" hard challenges, including all primal extremes, raids and whathaveyou. Once you've done it, you don't feel like doing it again any time soon or later. You need something new, a fresh challenge. I think a weekly hard event can bring up such thing to the table. But I think a lot of people would have better suggestions than I do.