the most big trouble is the fact that the endgame lack variety, we go do a raid and after? do dungeon for the weekly caps and that most of it.
the game lack variety into end game content... the trouble come from the fact that SE is scared to offer another endgame content that will be on par with raiding and offer an alternative interesting. the whole game is a straight line and it's something they need to change.

the pvp can be used for this, but what about people that don't like pvp? they need to add a pve content that can offer an alternative. like pvp have the wolve den and frontline, bother offering the same level of reward.
- dungeon is not good, Yoshida don't think it's a good alternative.
- hunt is not good either, since it's too limited for allows all the player of a same server to really enjoy it.

why not copy the frontline, for make an alternative purely pve, the goal will to face the empire, instead of 3 army of player you will have 2 army of imperial and 1 army of player, the goal will remain the same as before but instead the player will face wave of bot imperial. it's an idea like this, but it can be adapted for offer random encounter where the war is open with empire or any enemy they decide is good enough.

the reward will be a sort of token that will offer an alternative to the raid gears. like the pvp you will need to earn a rank in the army for wear it, like this only the player investing time will be able to use this gears.