This is tasteful and appropriate in context. I applaud them for finding a meaningful way to deliver bolder-looking gear. WoW's weapon glows were simple horrible particle effects that they threw on top, like fog or blobs of meaningless glowiness, which is far from what we're looking at here. Coming off of Darkhold which had some extremely bland weapons (oh boy, it's a black Bill...), this is a godsend (or is that gods-send?).