The "normal mode" of Alexander is just a cater to casual players so we can experience the story, unlike Bahamut Coils were we had to join a static for the story. There is tokens for those players as a reward, but they will have to be fought for amongst the other 7 party members. This was discussed in a previous forum that was suggested by us on the forums to have a story mode, but with no loot. This was agreed by square and as a bonus they also thrown in some loot for them.

Below is the thread of us suggesting a story mode:

http://forum.square-enix.com/ffxiv/t...-mode-isn-t-it