you're supposed to play with another nin and goad eachother, I never goad anyone else if there is another nin in the group and in return he/she goads me back, there hasn't been much content in the game that has required much goading to be honest, with smart use of invigorate I can go for a long time, if the boss isn't dead under 5-6 minutes you have an actual problem.

I can see goad having massive uses in ex fights etc (hard content only).