I mean, I can't think of many other MMOs out there, where there is NO content for new players on the expansion.

I also can't think of many other MMOs where you can't experience content with your friends when you're 50 because you haven't done two years worth of RP-catch up. It's ridiculous. They NEED to do something or this "RAF" effort is going to be completely moot.

People play console games for the story. They play MMOs for the community interaction.