Aether Data Center Down

[Fendred]

They could also promote the free transfers by sweetening the deal with virtual swag. Like if your entire Free Company moves, they get a huge discount on buying a plot plus various XP goodies, consumables, etc.

Edit: Best promo ever: Give transferring players a free level boost to 50 on whatever class they want provided they have completed the 2.0 main story. By virtue of that, they should already have a lvl 50 character, so no big deal.