They will start caring when someone from the financial department starts to question why they are paying for housing servers that contain 90% inactive accounts.
They answered thus question when Heavensward was first announced last summer. "Ishgard is a war-torn nation at a constant state of war." You wouldn't build a house on aperpetual battlefield.I saw mention of market boards but no new housing wards. Is this a thing? Not that it would apply to me, will new players ever get the chance to buy a house? That being said... I would like the opportunity to buy a house to participate in house only content (but no plot exist for my FC to buy...) ._.
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