GW (I'm assuming Games Workshop here since you mentioned Warhammer) is an extreme example. They are a failing company in recent times and many people have left them for brighter futures. Prominent modelers left to work with Privateer Press, writers and designers have left for Blizzard, and others have left for FFG.
That attitude of GW (the we do what we want, charge what we want, they buy it) has sent them in fiscal turmoil lately. They became a giant in the 80's and early 90's, everyone was buying anything if it had that GW logo on it. They in turn got extremely greedy. Which then in the late 90s turned into extreme pretension. Essentially, "if you cant afford our games, we don't want you in our games" became their moto. And people loved that. The Warhammer games then became cult like during that time.
Now they are in so much trouble. The have priced themselves so out of the market of table top gaming that its not even funny anymore. If they lower prices, they piss off all the people whom have invested thousands in the game, if they keep prices high they lose the growth effect, if they do nothing they just stagnate with what they have now. Warhammer models and such are banned from being sold online by GW, if you didn't know (http://www.thewarstore.com/TheGWInte...ersPolicy.html) . The reason - they want uniform prices so no one can sell them for really cheap, again to keep their "economic appearance" of a high end luxury toy. And boy is it totally retarded in recent years.
They are feeling the effects so bad thats why they started licensing out the name and lore to anyone who asks. If you ask a bum on the street "Hey tell me about GW" the only thing they definitely will know is "No one touches their lore and lives!". They have always been extremely protective of their "babies". Now though? They have licensed it out to movies companies, Mythic for the fantasy MMO, THQ for RTS games, first person shooters, and now third person action, Blood Bowl to the small and horribly unqualified Cynide Software, etc. etc. Their company beliefs are slowly changing. It's just, sadly (as I LOVEEEE their lore they developed for 40k and WHF), its too late.


Reply With Quote


