If they want to make a game for a console, they should do that and not bother with PCs because a PC game that makes concessions in order to work on consoles with standard input devices (pads) cannot compete with other PC games. The end result is a really bad PC game (because it's limited by console hardware) and a less than perfect console game (because resources are wasted on the PC port).
PC games rarely utilize the hardware. Guess why? Because it costs a ton of money. And guess where the money is? Not on a single platform, I guarantee it.

Just because the possibility to utilize the hardware exists, doesn't mean it will be.

And lastly, PC gamers have dealt with "console-ish" controls in the majority of their games for a decade already. And they will continue to do so in the future. This is only a problem for said PC gamers, but who should give half of a damn about them? They are self-entitled nerds, nothing more.

There is money to be made on consoles, and anyone thinking otherwise is not going to be around making games 10 years from now. Even Blizzard knows this and much like Diablo 3, their next MMO will make it's way to consoles.

And you will either deal with it, or not play these games. It's nobody's issue but yours.