You don't get it.

We are worried because we bought straight from SE, and have NOT gotten the code to put into PSN. What you are speaking of there applies to those who bought on PSN.

You say that we should get our codes a few hours before EA begins? Fine. WHY HASN'T SE SAID SO?!?!? Why does their store site, that currently says Pending instead of giving us a code, say that codes will be avbailable on or around MAY 15 2015? Not June, MAY!