So I've played since beta 4 and I started out on PS3. When I decided it was time for an upgrade I got a PC and changed to a PC account. So I've already bought the game twice. I'm a huge collector's edition nut for games that I thoroughly enjoy so when it became available I immediately purchased physical CE. I found out rather recently that it doesn't work in that manner as I have a lovely Steam account. I'm not a PC master race veteran and had no idea I would be locked down like this, and the fact that there was absolutely no warning when purchasing the PCE from the SE store that it would be unavailable for Steam users makes me appalled. For a lot of your users this is their first MMO or their first expansion for one, yet there was so little clarity on this issue at the launch of the SE preorders. To make matters worse, you never even tried to reach the more casual players by, say, making sure this was stated in the launcher so it had clarity.

I just don't see how you couldn't either put your foot down for your users in saying that physical keys could work on Steam or make sure your steam users know by using the easiest way to communicate to your audience. There needs to either be a way to swap my physical key for a steam key or a way to get me off Steam. I am truly disappointed at the way this has been handled as it lacked clarity in a lot of areas. Just my thoughts on this mess.