Why is the square Enid store so useless?

[Rikkustrife]

Is that the EU version? I'm a little nervous about ordering from anyone but SE cause of the region differences.

says here
https://greenmangaming.zendesk.com/e...eavensward-FAQ

I have an NA Square Enix account and I'm purchasing from the EU, will my game code work in my SE account?
No, you will need an NA key to activate in an NA SE account. We provide keys based on your regional location. If you are situated in the EU or other regions grouped with the EU key class, you will receive an EU key. If you would like an NA key you will need to find an NA retailer willing to provide you with an NA key. This also Applies to NA users wanting an EU account key.

so you will get an EU key if you are in EU