Market Board should show player name instead of retainer, or nothing

[GenJoe]

The real issue is that people name their retainers with vulgarity.. Address the actual issue at hand by reporting said retainers to GMs and hope they take action, not change the game mechanics

[ZodiacSoldier]

There are pros and cons to this, the biggest con i can think off is that you may get tells from random people asking if they can get it for a lower price, even worst if a friend sees it and ask you if they can have it for free (a fat cat or nutkin for example).

[CheshirePuss]

I have enough troubles controlling my blacklist for the great deal of bot spamming that can happen in this game. I'd not be too keen on the idea of adding marketing harassment as a potential reason to block someone.

"Like, there's a retainer I'm looking at now called "Tigolbitties". Thanks, guy, and thanks, SE, for making me look at that. So clever."

If there is an offensive name or a name that'd break the ToS, just report them. It'd be same situation if it were a player's name. So regardless, you run the risk of reading something stupid. Giving the retainer's name, the listed item, etc, would be enough for them to link the owner for a report.