The thing is, I really don't think most casuals are looking for an easy win. That's what elitists do.
Problem is... "Jimmy Noob" wants to do T10. He goes on DF. 40 mins later, he gets a group. One wipe, 2, tank leaves. Replenish ranks. Waiting... waiting... waiting... other ppl start to bail. OK, this isn't going anywhere. leave group.
OK, Maybe on PF jimmy has a better shot. "T10 learning party, come join

" on PF. 10 minutes... 20 minutes, some DPS joins. 30 minutes, 1 hour... 2... now party has 5 ppl lacking 2 tanks and a healer. Then people start bailing out. 2 mins later the group only has Jimmy and a BLM who's AFK. Disband.
OK... let's see the other PF groups.
"T10 farm party. 100 sol = kick"
"T10 clear party, know fight or GTFO"
"T10 farm, need EXP"
So Jimmy goes on the DF again. after one hour of waiting, he gets a group. One wipe, tank goes all "you guys SUCK" and leave. 4 people leave in sequence. Vote Abandon comes.
Now,... what's the ONLY option left for Jimmy, I ask of you?