"For hardcore MMORPG players, this may seem boring (and admittedly this is an actual piece of feedback we receive), but if we don’t attract new MMORPG players, then we can’t expect this genre to expand. Based on this concept, we took a story-driven approach, where the battle content becomes progressively harder while the story motivates the player to continue."

Lore. Lore. Lore. Look! This is why they're doing it!