i agree...

yet i hate quests. on the other hand, in ff11 the reward of doing quests was fame, not exp. i'm sure they'll do something similar.

quest-driven leveling is extremely formulaic and is not only boring the first time but unbearable the second time (imo).

building fame is enough of an incentive enough for me but you can spare me the lore, please. you heard one story, you heard them all; i do own books for a reason. mmo's are meant to evolve into an expression of your own story, not the tedious task of listening to someone else's.