Heavensward. Something is missing?

[Obysuca]

Because people are getting bored of that model, and I don't think it is actually currently doing that well (according to the number of FFXIV twitch viewers).

This. And it'll only get worse if they keep throwing the same stuff at us.

Because stagnation isn't a good thing :P
You should go forward. Keep the base solid but surprise your costumers with new fres ideas so they want to stay

Exactly, there's no real staying power in XIV atm, considering every mmo pretty much does the same thing, sometimes better than XIV does. Maybe if they actually put the multiplayer back in mmo, then friends would be a staying power, but looking at fc/ls/friends list and just looking around the game in general, a lot of people don't stay long. Don't even try to argue that it's wrong, just take a look at your own fc/friends list, how many of them haven't been on in months or only played for 1-2 months and dropped XIV completely? Anyone remember a time when players wouldn't quit this fast on a mmo, especially only a year after release (tbh, a lot dropped out before 2.1 because of the model), Pepperidge farm remembers.