Really, i am the first person to understand grinding is boring in MMORPGS, but a MMORPG without any sort of grinding isn't a MMORPG. You grind mobs, you grind quests, you grind dungeons, you grind your craft. You can't escape from it as long as you play, it's what keeps you busy for YEARS. If you think you can do always novel content in a mmorpg you're underestimating the volume of things a human being can accomplish in a given time. I repeat, making grind fun through controlled randomness and player interaction is the only way out.