I'm excited because I'm not so easily fooled that the "content" you are so eagerly seeking (and can find easily in other MMO's btw) is a better method of leveling.

Grinding has been a part of RPG's since the very beginning. I am very much looking forward to a rewarding grinding experience that actually allows me to benefit from good teamplay. It is also possible that not everyone else is as enamored with the virtue of laziness as you are.