My personal goals are finish leveling the last of my classes to 50, get as many beast tribe mounts as possible (think I will be able to finish all but Sahagin before Heavensward), and progress in Coil some more.

But a lot of my enjoyment from this game comes from having a great FC. So just chatting to them or helping people out is fun. If you get bored, stop playing. Not everyone has the type of personality to enjoy/want to grind for ages.