With a seamless world like FFXIV: We NEED open world content.

People complain about the blandness of the areas. What happens when you add a truely NOTORIOUS monster to it. One that people know and have heard of, because it's incredibly powerful and rare. Give us a place like King Behemoth's dominion where new people hear the name and venture there with rumors of a giant beast. Give us a place like Ulegerand range where I climb a tough mountain to find a massive dragon that takes up my entire screen when I get close enough to see it.

It's true that most of FFXI's stuff was instanced too, so I'm not that worried. But it was the LEGENDS the stalked the open world that were truly amazing. Make the world I can explore interesting.