I am not the one having an issue. A friend of mine who im trying to get into the game is having this issue.

He has downloaded the ffxivsetup.exe file to install the game, he runs it as administrator as well

When he loads the file, it asks him to update his directx files. He goes through the directx installer, completes it and closes the window, ffxivsetup.exe asks him to update his files again.

This happens in an endless loop with no way to bypass the directx setup. We've tried installing the directx 9.0c enduser runtime from June 2010 to get 9.0 in incase its one of the famous directx11 issues with windows 7 but that didnt work

Any ideas?