Square Enix statement

[TessaJalloh]

In terms of purchasing power, the values are a lot closer. Roughly the same demographics can afford a $60 game as a €60 game, or in this case, $130 and €130.

This would be wonderfully valid. IF Square Enix was letting us buy for the Euro price.

They aren't.

That's where the problem comes in. the British £ is MUCH stronger than the Euro. But we don't get paid as many pounds as people get paid in Euros. our purchasing power per individual is drastically lower with these elevated prices.