£130 =/= $130

[Nephera]

not really surprised.

I mean this is crap.

But i'm not really surprised.

[Yshnal]

I for one don't live in the UK and, for what it's worth, won't buy the CE unless they fix the prices for you. I'm not going to let them get away with that sort of stuff, not just because it's plainly wrong, but because in the future the rest of us can be affected (again) by their greedy practices. FFS, they don't even try to give a proper reasoning for such prices...

We should stand united on this, no matter if we are from the UK, from the rest of the EU, from NA, from Australia and New Zealand (another thing that they could really improve...), from Japan, or from anywhere else.

[ExKage]

So, I understand the fact that there is a great disparity between Euro and GBP.

But, I've seen the business practice of making items such as Playstation Vita being 249 USD vs 249 GBP. When prices dropped they dropped to 199 USD and 199 GBP. As far as I know, Sony ran with it without having to make any types of announcements.

[Mature]

ikr. plus...

If anyone thought they could wait it out and (hopefully) get it at a price nearer what it should retail for, guess again.

Lies, they pushing the sale to make a lot of money out of the UK fans. there's still CE for ARR as we speak.

[Natsuno]

Lies, they pushing the sale to make a lot of money out of the UK fans. there's still CE for ARR as we speak.

Then their greed truly knows no bounds.

[Sebazy]

A) It's disrespectful to your customer base, good will and favour amongst the community goes a long way, you only have to look at the mood around ARR's launch to see that in action.

B) More importantly, I suspect SE's European store breaks EU consumer and sales law with it's region specific pricing.

[Phe]

B) More importantly, I suspect SE's European store breaks EU consumer and sales law with it's region specific pricing.

Better call Saul.

[Venom]

Since the price is £129.00 in UK and $129.99 EU I will be going for the digital download for £45. This thread seems to be gathering momentum. I am not sure why people are talking about it being tax related, there is VAT on digital services also and that is still only £45

[Lexxuk]

B) More importantly, I suspect SE's European store breaks EU consumer and sales law with it's region specific pricing.

SE are allowed to charge whatever they want in each individual EU member state, so the £129 and €129 is perfectly legal. What is in question is if they can legally block (or prevent) a person from one member state (the UK) purchasing from another member state (the Eurozone). If it is illegal, then the EU could simply instruct SE to rectify the issue (no good for us currently), but they can also fine (I think it's up to 10% of their global revenue, so $1.2b. They fined MS a heck of a lot and $1.5m per day for non compliance with a directive)

[Sebazy]

Aye yep, the region locking is dubious at best.