If Square Enix were to charge every region the equivalent of £129 I would be unhappy but at least somewhat appeased that all customers were treated equally. No explanation would be necessary.

However, this is not the case. Customers in the UK are being charged a significant amount more than every other region for no apparent reason. This is completely bizarre. And to offer no explanation or apology? Unacceptable. This has put a really bad taste in my mouth.