I sent the following to SE email support. Curious as to how they will respond:

I am from Australia, and after reviewing the Australian Square-Enix store, I noticed that the physical collector's edition of the upcoming FFXIV patch (Heavensward) is not on the list.

I wish to purchase this, and was wondering as to the best way to go about it.

I am unsure as to why you have my country counted in the EU region, as we are nowhere near Europe. (Some people in the company may need to re-take geography at secondary school).

The American price is $129.99 USD, which equates to roughly $170 AUD, however if we were to purchase from the EU store, the price of the collector's edition would cost us close to $250 AUD (approximately 150% of the price that NA players are charged).

My major question here is how am I able to get my hands on a copy of the Heavensward Collector's Edition (Physical), and if I cannot purchase it at a semi-reasonable price, why is that the case? Myself, and many other Australians are willing to pay the extra money for the merchandise, however it appears to be unavailable from the AU store.

Are there any work around solutions to this major oversight? None of us are willing to pay 150% of the price that Americans are charged (especially considering it all gets converted into JPY and ends up the same in the Square-Enix pocket anyway), and even if we were - how would we go about purchasing it?

The only "solution" I can see would be to purchase a NA copy simply for the physical items (through a friend), and have that person ship it to us (effectively double dipping on shipping cost), and considering the actual game is region specific this would require us to purchase a Digital Download (Collector's Edition) from the AU store, which would increase the total cost from $170 AUD to $240 (plus shipping).

If there is no solution other then the one I mentioned above, please take this up with your superiors and rectify this huge problem.

Simply unlocking the region specific code (allowing us to download a copy of the game after purchasing an NA collector's edition) should suffice - but considering we have to effectively purchase two copies of the collector's edition (Physical from US store, and Download from AU store) is beyond ridiculous.