Free login weekends is a great idea for getting players that have left the game to come back and see what is going on, but the idea is hindered by fact that FFXIV:ARR requires players to have an active account with paying subscription to play the game.

So that kind of defeats the purpose of Free login weekend doesn't it?

I would like to see the following done to the game to help back more people and have them stay.
  1. Make the launcher to be able to download the game without having to login. What is the harm in letting people download or update the game so that they don't have to wait so long to jump back in?
  2. I realize this is harder to do, but... Make the launcher and the game have the ability to only download the beginning areas/items/equipment so that players can jump into the game faster. WoW and SWTOR do this. It's so much easier to get people to jump in and play when they don't have to download the entire game to do it!