Quote Originally Posted by silverhope View Post
maybe for you.. but most want the best gear to show it off to ppl and show how awesome they are..
Doesn't even need to be about showing off.

For a lot of us, it's about seeing the avatar we created progressing. We want it to become stronger and stronger.

You can not be the best of your class without coil gear, assuming all things else are equal. You need it for some slots, thus BiS. There's a sense of completion.

Mind you, I love the people I raid with most the time. That makes it more pleasant though.