Haha, see, 1s otf all worlds has 120 matches... 1st player on Lich has played 34 matches, which is 4 times less on a week. He is not even in top 100 of all worlds.
Gold Saucer should be locked the day, and opened only on a short period, chocobo races must not be the new "dungeon" to farm.
Plus, if SE adds new special cards that can be otained only from PvP, maybe we would see more players in ! Just to say, if they really wanted to do something, they could...